I spent some time thinking about the “Amazon’s war on publishers” (learned via https://plus.google.com/u/0/+TimOReilly/posts/WhyyNx7PYnt ) and now I believe that I have a solution.post
The publishers and Amazon could behave maturely and use the method of scientific publishers with the researchers!
Step 1. Amazon should hire some prominent authors or publishing managers
Step 2. Amazon should ask the publishers to renounce at their rights, should they want their creation to appear on Amazon site
Step 3. The hired prominent authors and managers should make clear to any publisher and author that if their work is not on Amazon then it is probably crap.
You see, scientists are the most clever people, so if they are happy with this system, then everybody should be happy too!
[There is a false assumption in this text, which is, unfortunately, a pamphlet.]